FOI21/22 015 Digital Advertising
Date published:
17/06/2021
FOI reference: 21/22 015
Date received: 25/05/2021
Date responded: 17/06/2021
Information requested
I would like to make a Freedom of Information request. I would like information on:
- The amount spent on digital advertising in the 2020/21 financial year and the amount spent so far this financial year, both broken down by platform
- The audience to which each advert was/is targeted for the above information
- A copy of the current social media advertising plan or strategy or equivalent document which explains the purpose of the ads.
Response
The information you have requested is provided in the attached file.
Documents:
Response Document (17 KB)
Related Information
- Subject access request form
- SQA Publication Scheme (180 KB)
- SQA Record of Processing (49 KB)