Social media statistics

Date published: 09/04/2025

FOI reference: FOI24/25 122

Date received: 11/10/2024

Date responded: 04/11/2024

Information requested

The information that we require is as follows:-

1) Do you use a social media management platform?

2) If so, what tools do you use?

3) What is your annual spend on a Social media management tool?

4) What dates does your contract with your current supplier end ( month & year) ?

5) Do you use a social listening / media monitoring platform?

6) If so, what tools do you use?

7) What is your annual spend on a social listening / media monitoring tool?

8) What dates does your contract with your current supplier end ( month & year)

9) Who is the senior person responsible for managing these contracts?

Response

1. Do you use a social media management platform?
Yes

2. If so, what tools do you use?
Hootsuite

3. What is your annual spend on a Social media management tool?
£20,933 exc. VAT

4. What dates does your contract with your current supplier end ( month & year)?
June 2025

5. Do you use a social listening / media monitoring platform?
Yes – a media monitoring platform.

6. If so, what tools do you use?
Onclusive

7. What is your annual spend on a social listening / media monitoring tool?
Annual cost fluctuates depending on the amount of media coverage items supplied but has ranged from around £6,000 per annum to £8,000 per annum.

8. What dates does your contract with your current supplier end ( month & year)
September 2025

9. Who is the senior person responsible for managing these contracts?
Senior External Affairs Manager