Key Audience Research 2023/24

In 2022, SQA introduced Key Audience Research, which replaced the Scottish Stakeholder Tracking Research that SQA carried out for many years. The Key Audience Research focuses on the views of the ETP, college and school sectors, and within each of those, on the views of practitioners in both teaching and management roles, and on the views of learners. It also covers the views of parents/carers and employers.

The research focuses primarily on SQA’s qualifications, wider perceptions of the organisation, and how effectively SQA communicates and engages with key stakeholders. The fieldwork for the Key Audience Research took place in the last quarter of 2023 and the first quarter of 2024.

This research is undertaken according to Market Research Society guidelines and carried out by an independent external consultant.

This is the second year that the Key Audience Research has been carried out, and while we can compare this year’s results with the previous year’s, it is not possible to look at longer term changes over time.

Overall report

This report summarises the main findings of the Key Audience Research 2023/24, and the overall changes in views compared with the previous year.

Three audience reports

These reports provide a more detailed look at the views of learners and educators in schools, colleges and training providers.