FOI21/22 124 Social Media Spend
FOI reference: 21/22 124
Date received: 19/01/2022
Date responded: 21/01/2022
Information requested
This is an information request relating to social media spending.
Please include the information for each of the following periods; 2019-20, 2020-21, 2021-22:
The total spend by the organisation on social media advertising, including a breakdown by year and by form of social media (e.g. Twitter, Facebook, LinkedIn, etc.)
If it is not possible to provide the information requested due to the information exceeding the cost of compliance limits identified in Section 12, please provide advice and assistance, under the Section 16 obligations of the Act, as to how I can refine my request.
Response
Year LinkedIn Facebook & Instagram Snapchat Twitter Tiktok Totals
2019 £14,305.95 £10,201.88 £374.95 Nil Nil £24,882.78
2020 £1,697.76 £15,571.59 £2,016.01 £3,608.27 Nil £22,893.63
2021 £169.02 £8,872.40 £2,123.59 £3,584.77 £643.80 £15,393.58
Totals £16,172.73 £34,645.87 £4,514.55 £7,193.04 £643.80 £63,169.99
The purpose of the social media advertising is to disseminate important information and to support key organisational activity with each audience by delivering a regular stream of valuable support and content through the most appropriate channel.